Sell more at full price. Mark down less.
Henshin tracks every price, markdown and new arrival across the retailers you compete with — then tells you what to do about it. Built for fashion, priced for the mid-market.
20-minute walkthrough · your competitor set, pre-loaded
Tracking the retailers your buyers benchmark against, every day
From a price move to a decision, on one screen.
The same coat, matched across every retailer
One product listed five ways by five stockists, resolved into a single row — so a price ladder actually compares like with like.
Lifecycle, tracked per SKU
New arrival → active → staple → markdown → clearance → declining → sold out → discontinued.
Full markdown history
Every cut, restock and sell-out logged daily — so you see the pattern, not just today.
Every signal ends in a recommendation
Not a chart to interpret. What happened, why it matters, what to do — hold price, chase this, mark down now.
484,198 products. 26 live sources.
Deepest where the mid-market actually competes: US and UK premium contemporary and streetwear. Pick a segment to see where the products sit — UAE & GCC coverage lands with our Gulf launch.
Your data team can have the raw feed.
Most customers never leave the dashboard. If you have an analytics team, the same canonical dataset ships as a versioned REST API into your own warehouse.
$ curl https://api.henshin.io/v1/products \ -H "Authorization: Bearer sk_live_****" \ -G -d "brand=A.P.C." -d "category=outerwear" \ -d "market=UK" -d "on_sale=true"
{
"total": 412,
"page": 1,
"items": [
{
"id": "prd_8f4c2a1b",
"brand": "A.P.C.",
"name": "Wool Overcoat — Camel",
"category": "outerwear",
"price_current": 291.20,
"price_original": 520.00,
"discount_pct": 44,
"lifecycle": "markdown",
"retailer": "end.",
"market": "UK",
"updated_at": "2026-07-30T06:14:02Z"
}
]
}"Enterprise pricing intelligence costs $300,000 a year and won't quote a $40M brand. Two points off markdown on $60M of revenue is $1.2M. That maths should be available to everyone."
$5,000 a month, not $300,000 a year.
Enterprise tools price the mid-market out and quote in private. Ours is on the page: one plan built for a $10M–$250M brand, competitor set and alerts included.
Growth
Mid-market brands, $10M–$250M
- 10–15 competitors
- 2–3 markets · US and UAE
- Signals feed with recommended actions
- Real-time price and stock alerts
- Import your own catalogue and sales
- Priority support · 4h response
See your own market before you buy.
Tell us five competitors. We'll build the view with their real prices and walk you through it in twenty minutes — no slides.